why did they have to change this design? i've been noticing stuff like this recently... the re-branding of things... like, are you trying to make me think this is a new product? or, are designers somehow convincing companies that they need to update their brand labels? there was a lot of talk about the Tropicana orange juice packaging, but what about other things? Have you seen the new Sierra Mist packaging? It looks like a green misty forest. Not that i was in love with the older look (maybe a little too cartoony?)... but wow, what are they trying to go for with the the forest? First thought that comes to my mind is... MOSS juice.